Satake Studios World Cup 2026 Campaign

The Satake Studios World Cup Jersey Collection is a contemporary reinterpretation of international football culture, viewed through the lens of modern menswear. Inspired by the passion, identity, and global unity of the FIFA World Cup, the project explores how sport can influence fashion beyond the pitch.

Rather than replicating traditional national team kits, the collection reimagines iconic visual elements into elevated lifestyle pieces. The USA Stars Jersey draws from American symbolism with a refined approach to stars and color blocking, while the Brazil Polka Dot Jersey transforms Brazil's vibrant football heritage into a bold graphic pattern that balances playfulness with sophistication. Each design was created to feel equally at home in everyday wardrobes as it would in football culture.

From initial concept development to final production, I led every stage of the design process, including trend research, graphic development, technical specifications, material sourcing, manufacturer communication, sampling, fit refinement, and production oversight. The jerseys feature an intentionally relaxed, slightly cropped silhouette that reflects contemporary menswear while maintaining the comfort and functionality expected of a football jersey.

This project embodies Satake Studios' design philosophy: creating garments that bridge sport, culture, and modern fashion. By reimagining the visual language of the world's biggest sporting event, the collection celebrates football's ability to connect people across borders while presenting it through a clean, elevated aesthetic designed for everyday wear.